BOX is a first-of-its-kind DMR service to be provided to consumer homes, filling the gap where the existing technology and business models have not managed. Areas like India and MENA regions (Middle East and North Africa) especially feel the need for on-demand living room entertainment services.

The company is launching a convenient solution for the viewer to order and watch movies in High Definition digital format that is delivered through a combination of satellite and cable technologies.

BOX also has an ad-supported DMR service using the dynamic themed MyPlex player which is non-invasive.

BOX is part of the moviebeam offerings and is owned by Valuable Technologies Ltd (VTL). Initially founded by Disney, moviebeam was repurposed for digital delivery of content to consumer homes and to hotels. For more details, go to moviebeam website.